Building early retail belief in a new urban destination.

Assignment

Retail strategy + pre-leasing · 2020–present

East River mixed-use development in Houston — East River Houston, Texas

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[ THE ASSIGNMENT ]

For an emerging mixed-use district, the leasing story must make a future place feel credible in the present. Rebel helped bring that story to the tenant market and create early momentum for the retail program.

Retail strategy Pre-leasing Mixed-use development

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[ THE OUTCOME ]

Results that
move the place.

01 40%

Phase One retail pre-leased in 2021

[ NEXT PROJECT ]

College Station, Texas

Century Square

[ START A CONVERSATION ]

Let’s move your project forward.

Planning a retail project, refining a tenant mix or looking for the right leasing partner? Let’s talk.

Discuss your project

Results that move the place.

Century Square

Let’s move your project forward.

Results that
move the place.